Double Image Marketing https://doubleimagemarketing.com/ Full Service Digital Marketing Agency Phoenix Sat, 08 Apr 2023 03:24:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://doubleimagemarketing.com/wp-content/uploads/2020/08/cropped-Double-Image-MARKETING-1-32x32.png Double Image Marketing https://doubleimagemarketing.com/ 32 32 What Is A Web Hosting Company and How Does It Work? https://doubleimagemarketing.com/what-is-a-web-hosting-company-and-how-does-it-work/ Sat, 21 May 2022 01:12:58 +0000 https://doubleimagemarketing.com/?p=7885 Simple Definition of a Web Hosting Company 🧠 Typical Web hosting companies offer website or email hosting services. These subscription internet-based businesses give you a foundation to build websites or manage emails for yourself or clients. This works as the web hosting company has “slots” of space on their servers that allow websites and emails […]

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Simple Definition of a Web Hosting Company 🧠

Typical Web hosting companies offer website or email hosting services. These subscription internet-based businesses give you a foundation to build websites or manage emails for yourself or clients.

This works as the web hosting company has “slots” of space on their servers that allow websites and emails to be housed here. The Majority of web hosting packages that are often are primarily shared hosting, dedicated packages, VPS, or reseller hosting. Read more here how to find out how to pick the best web hosting company.

Keep this definition in mind of renting out slots on a server. This slot as mentioned has allocated space for you to do whatever you need on the Internet. From creating WordPress Websites, HTML Websites, or any type of website and managing emails. 

These services are often very user friendly and intuitive with great customer support teams. What Are Web Hosting Servers? You might ask, well in short these are computers with large amounts of storage capable of helping connect users to websites. You get a slice of this server storage to house whatever you feel. Another thing to consider is how big your website is, as there are packages that fit all users needs from the small food blog to a massive corporation. Smaller websites tend to stick with the basic Shared Hosting packages. With bigger websites the other web hosting packages such as Dedicated hosting, Cloud Hosting, Virtual Private Servers (VPS) are the route to take to handle all the files on your website.

Bare in mind that most packages often times have limitations to how many domains you can have. Or even how much storage the web hosting company will allow you to have on their servers.

Another awesome thing about most web hosting companies is the capability to store your domains. Paired with the storage capability. Majority of the time you’re able to purchase your domains here as well. One of the better places to house domains is Namecheap. Namecheap has incredible first time buyer deals when it comes to buying your first domains. Also the renewal rates are pretty fair as the market changes. 

Another place to look is GoDaddy. They do an incredible job at being one of the biggest powerhouses in domain reselling and giving a place for domain resellers to sell domains with a broker system in-between to mitigate losses.

How Do Web Hosting Services Work? 🤔

These work when someone uploads or creates something such as a website on the web hostings servers. Then these servers take the information you uploaded and allocate memory (storage, bandwidth & RAM) to these files pushing them live however you set them up.

As for the server memory that gets allocated this is completely dependent on the package you choose when signing up to your web hosting company. To decide which package is the best for you and your projects ahead, it really isn’t rocket science. Most people tend to prefer the most bang for their buck when starting up, which is ideal in most cases. Deciding what’s best for you is really up to you. Here’s some questions to ask to make this decision easier.

Some things to ask yourself when deciding what web hosting package to choose: ❓

  • How many Websites do you plan to have in the future?
  • Does the web hosting company have expensive domain renewal prices?
  • How does this web hosting companies servers perform? 
  • Is Email Hosting included in my package?
  • What Am I Building My Website With? (WordPress, HTML, CSS, etc.)

The Different Types Of Web Hosting Services 📖

  • Shared Hosting
  • Dedicated Hosting
  • Virtual Private Server Hosting (VPS)
  • Reseller Hosting
  • Cloud Hosting

Shared Hosting🥧

Shared hosting is for relatively smaller websites or standalone portfolio type websites. This type of hosting is perfect for small to medium sized websites or businesses. Traffic limitations to your websites may apply since there is less memory allocated to shared hosting packages. When you hear about shared hosting think of it as a pie and people who purchase this package get to share the storage that this “pie” has allocated on the server.

For the more serious websites/business owners this is definitely something to be aware of. You wouldn’t want to miss out on traffic or visitors that are incoming to the website. Especially if you have promotions or marketing campaigns running. Talk to your current web hosting provider if you have any questions about limitations you might have on traffic or storage.

Dedicated Hosting💾

Dedicated hosting is as the name implies. You’re able to completely rent out sections of web hosting servers. You can relatively do anything you’d like on these servers as well. Although with the cavate that it is more expensive that the average Shared Web Hosting or VPS packages. Dedicated web hosting is primarily meant for large websites that cannot afford even 1 second of down time.

Dedicated web hosting is similar to VPS in the vein that you get access to the server itself. Which allows you to have able to manage server settings. Although with dedicated servers you can get more granular and even manage the server security, the software used and everything in between. These are for the technically advanced kind of users as you have to completely manage everything alone.

Virtual Private Servers (VPS)💽

Virtual private Servers (VPS) are much larger packages that web hosting companies offer. These are also much higher in price most times. Although the capabilities you have with a VPS are endless. Think of a Virtual Private server as owning your own server. Since the way that web hosting companies work, they have dedicated sections of these servers for their VPS clients that allow you to mange the server yourself. Giving you full freedom to change server settings at will to function however you need them to.

These services are more for the advanced Web user. That wants more access but doesn’t want the higher premium rates that purchasing dedicated web hosting has.

Reseller 🏘

Think of reseller hosting as renting out a room in a house. Users on this web hosting service have a plot of land so to speak and can rent out allotted space on their account. This is beneficial for those kind of users that have a larger web hosting package than needed and are looking to share with someone or want more streams of income.

Reseller Hosting is different than affiliate programs that are often offered by most hosting companies. You would need to purchase or have an existing package with your web hosting company to participate in reseller hosting. 

Cloud Hosting ☁

 One of the newer kinds of Web Hosting services that is available is Cloud Hosting. Bluehost offers Cloud hosting and many other web hosting companies are following the trend. Cloud hosting in most cases offers unlimited domains, unlimited disk space, and unmetered bandwidth. It makes sense why so many companies are choosing to use this service as even larger websites with more resources are even able to use Cloud hosting. One thing to note about Cloud hosting is it can be more expensive that the average Shared hosting package.
 

Web Hosting Companies Review To Help Decide:

Domains And Web Hosting Go Hand In Hand 🌎

The main question people have when learning about domains is, “how do I store my domain?” then the next question is “how do I get a website built on this?”  And these are some great questions to ask when first getting started.

Domain purchases last 1 year at a time when you buy them. Most web hosting company offer discounts on pricing when you buy more years in advance. If you plan on building a life long project on the domain you purchase. It’s ideal to buy more years up front so the renewal rates dont climb up over the years as they often do.

Bare in mind that domains are often sold separately. There are companies such as iPage & Bluehost that offer free domains when you buy yearly packages. If you end up purchasing shared hosting at a monthly rate they don’t offer this and will charge you for the domain.

The best place to go for cheap domain is Namecheap. They have the best introductory pricing and competitive renewal prices. Although if you’re looking to see domain evaluations and sell domains GoDaddy is the place you want to be. 

Related Articles:

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]]> How To Pick A Web Hosting Company https://doubleimagemarketing.com/how-to-pick-a-web-hosting-company/ Wed, 11 May 2022 05:23:02 +0000 https://doubleimagemarketing.com/?p=7707 Some things to consider when looking for a place to host your website.🤔 Here’s a simple list of all the things we look for when looking for the best web hosting company. After all, it is essential to know about the company that is going to be housing your website. Some questions to ask about […]

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Some things to consider when looking for a place to host your website.🤔

Here’s a simple list of all the things we look for when looking for the best web hosting company. After all, it is essential to know about the company that is going to be housing your website.

Some questions to ask about your Web host:

  • What Types Of Web Hosting Services Are Offered?
  • How Is The Web Hosts Support/Staff?
  • Is there any Protection or Security Offered?
  • Where is the location of the Servers?
  • What Are their Pricing and Affordability like?
  • Does the Web Host Specialize in something?

What Types Of Web Hosting Services Are Offered?📙

There are a handful of different services a web hosting company may offer. This all is dependent on you as the customer on what kind of website you have. If you have more usual traffic to your website. It may be a good decision to go with unlimited bandwidth and unlimited storage packages. If your website is much larger and or you want more control. You may need to look into other options such as a VPS, or some form of Dedicated hosting.

Although the most affordable options and best for beginners will tend to be shared hosting packages. These kinds of packages tend to come bundled with security and website maintenance features. However, this would depend on the web hosting company you decide to choose. Web hosting companies such as Siteground, Kinsta, Dreamhost, and Nexcess are incredible at having daily backups paired with maintenance features and a very easy-to-use User Interface.

How Is The Web Hosts Support/Staff?🙋

When it comes to the way your Web Hosting company can support you this can vary from web host to web host. Some offer live inbound telephone support, live chat support, email support, or even knowledge bases articles.

Some companies may only offer specific types of support. For example, Namecheap and WPX only offer 24/7 live chat support. So it’s definitely something to consider when looking for a web hosting company.

Although in the case you see that companies have 24/7 live chat or only email support. Their support response time is typically faster than usual. Some companies such as WPX even publically make the claim that they have insanely faster than normal response rates. They state on their website they have an average of a 30-second response to their live chat. Learn more about WPX here.

Outside of only live chat and email support, this comes down to how you like to receive support from your web hosting company. If you like communicating with someone verbally there are some hosting companies that offer this as well and not only live chat or email. Such as Hostgator, BlueHost, iPage, and A2Hosting. These are a handful of companies that offer the whole spectrum of inbound telephone support, 24/7 live chat support, and email support.

Is there any Protection or Security Offered?🛡

Something that most people don’t talk about is the dark sides of the internet. One of these things being malware and any other cyber security risks. This can be a concern for some website owners as there are attacks that can happen. Typically infecting the files on your website, which can be somewhat difficult for an inexperience user to remove.

In the case, this ever happens there are web hosting companies that offer support to combat against this. They have software that either have daily scans or weekly scans to find breaches if they ever occur. On top of these scans the companies that handle these scans can usually go in and remove this malware for you. Sometimes at a cost though. Some web hosting companies don’t offer this though and you need to do this yourself. In most cases, web hosting companies are partners with other companies that offer website security and malware removal services.

Where is the location of the Servers?💻

What are Web hosting Servers? These are where your website data is stored and the closer they are to you or your ideal traffic the better.

Let’s explain a scenario so for example if you’re based in San Fransisco, CA. Let’s say this is primarily where all your traffic is coming from. And you purchased a web hosting service with servers out of London. The users that visit your website from San Francisco will have to connect to a server in London before they visit your website. With that situation in hand, you can only imagine the amount of lag time that might be caused by trying to connect to a server halfway across the world.

There are some web hosting companies that actually offer a choice of where you want your primary server to be based. A2Hosting does a great job at this. They give you the choice of choosing servers out of the United States, Australia & United Kingdom, Canada, and France.

Outside of A2Hosting, there are other options you can find online that offer this kind of feature.

Read our review here of a list of the Best Web Hosting Companies to find what company suits you best!

What Are their Pricing and Affordability like?💸

Depending on the level of service your looking for most web hosting companies can accommodate. There’s typically a wide range of pricing, sometimes more competitive than others.

The more accommodating web hosting companies that offer more affordable pricing for beginners are iPage, Hostgator, BlueHost, and A2 Hosting.

These companies offer shared hosting plans with free domains on signup. Pricing for these shared hosting plans can be anywhere from $2 a month to $15 a month. Shared hosting plans are commonly described in an analogy of a pie. Imagine the server is the pie and there are 8 slices. Anyone else who purchases shared hosting also gets a slice of this pie to share with you. So in this scenario, your web hosting company would offer you support and assistance with whatever you need. It’s also very effective for the price.

Although of course if you’re looking to manage bigger websites with more traffic than usual. There are packages that are also commonly offered such as VPS (Virtual Private Server), or  Managed Hosting. These kinds of packages are for advanced users looking to manage and maintain their own web hosting. Typically when you use these kinds of packages you are your own support team.

Does the Web Host Specialize in something?✍

Take a look at your web host to see if they’re specialists. Some Web hosting companies such as WP Engine and WPX only offer WordPress website hosting. So if you have a WordPress website and want to be optimized hosting for the best kind of performance, these companies are the place you want to be.

Other web hosting companies offer different kinds of services for gaming or things of that nature. So make sure to read what they have to offer before purchasing. It might even be a wise decision to ask the support team about what service to use if you’ve never used web hosting before.

If you would like to read our review on all these Website Hosting companies you can individually here: iPage, A2Hosting, BlueHost, Hostgator, WPX, WP Engine, Name Cheap, Kinsta, Nexcess and a few others.

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]]> How To Install Elementor & Elementor Pro https://doubleimagemarketing.com/how-to-install-elementor-wordpress/ Wed, 06 Apr 2022 21:16:14 +0000 https://doubleimagemarketing.com/?p=6560 Simplest Way Of Installing Elementor & Elementor Pro WordPress Plugin: Beginner Guide Here’s a super-fast easy way to install Elementor onto your new WordPress Website. (with screenshots) Option 1: Installing Elementor Through WordPress Step 1.) Head to Your WordPress Dashboard Step 2.) Click Plugins > Add New  Step 3.) Search Elementor in the plugins search bar Step 4.) […]

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Simplest Way Of Installing Elementor & Elementor Pro WordPress Plugin: Beginner Guide

Here’s a super-fast easy way to install Elementor onto your new WordPress Website. (with screenshots)

Option 1: Installing Elementor Through WordPress

Step 1.) Head to Your WordPress Dashboard

Step 2.) Click Plugins > Add New 

Step 3.) Search Elementor in the plugins search bar

Step 4.) Find and install Elementor.

pro tip: update Elementor as the new updates come out or as soon as possible. Old versions of Elementor can sometimes cause issues with websites.

Option 2: Elementor Installation Through Elementor Website

Step 1.) Head over to the Elementor Website. (click here)

Step 2.) Click on where it says “try free version” on their home page (it will take you through a questionnaire. fill it out however you’d like. it will still give you the free Elementor download)

Step 3.) You’ll know you’re about to get the download when you go to a page that says “Enter Your Site’s Domain.” Go ahead and enter your domain. (make sure you have WordPress already installed on your website and you should be good to go)

Step 4.) It will then redirect you to a page like this one below that will send you straight into the backend of your WordPress website and will prompt you to download Elementor.

Step 5.) Go ahead and download Elementor and enjoy!

How To Install Elementor Pro To Your WordPress Website

So you made the purchase of Elementor Pro for your website and are looking to upgrade your current installation of Elementor. No worries, we got you – Lets make this Easy.

Step 1.) So now that you bought Elementor Pro you’ll now have an account with them that you can log into. Head over there (here’s the link to that dashboard)

Step 2.) Log into Dashboard. You should have either been able to create credentials for the account before purchasing that you can log in with. OR you may receive an email upon purchasing the account, with the new details inside this email.

Step 3.) After Logging in. In the top right, you will see your account name, a drop-down menu, your profile image, and an icon that is an arrow pointing down into a half square. That icon with the arrow is your new Elementor Pro download. Click that icon and Elementor Pro will start to download into a Zip File.

Step 4.) Save this Zip file somewhere accessible & Head over to your WordPress Website.

Step 5.) Now go to Plugins > Add New > Upload Plugin > Drag Zip File You Just Downloaded Into This > Install Now > Active

Step 6.) Celebrate! Elementor Pro has now been added to your website!

You can double-check this by visiting Plugins > Installed Plugins > Search For Elementor Pro

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]]> Beginner Friendly How to Change your WordPress Theme https://doubleimagemarketing.com/how-to-change-your-wordpress-theme/ Fri, 07 May 2021 01:52:49 +0000 https://doubleimagemarketing.com/?p=6297 So you want to change your WordPress Theme? 🧠 QUICK OVERVIEW: Checklist before changing WordPress theme Learn to easily install WordPress theme  How to Change WordPress theme Things to do after changing your WordPress theme I’m sure it can be frightening if you don’t often use the WordPress dashboard and see all the random buttons. […]

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So you want to change your WordPress Theme? 🧠

QUICK OVERVIEW:

  1. Checklist before changing WordPress theme
  2. Learn to easily install WordPress theme 
  3. How to Change WordPress theme
  4. Things to do after changing your WordPress theme

I’m sure it can be frightening if you don’t often use the WordPress dashboard and see all the random buttons. But I hope you understand that changing the theme of your live site is a rather large event. There are a few things that you need to keep in mind so that nothing goes wrong such as losing your content, data, or even your traffic. 

Keep focused because we will teach you step by step how to make sure nothing goes wrong when making this change. 

Checklist before Changing WordPress Theme

Firsts things first before we change your theme and potentially hurt your website let’s take things slow. 

What we always recommend is that you go through this small checklist and make sure that you cross everything off. 

1.) Make a Full Backup

Sounds so easy to do this, but this is the most commonly skipped step you wouldn’t believe it. Make sure you have your posts, images, plugins, and your database backed up before making the change. 

You can easily find so many backup plugins that are all great but we always recommend UpdraftPlus. But also be certain to download this backup to your computer as well before moving forward.  

This last step makes sure that you can recover your website without having to call tech support, as much as you’d love to.

Test The Metrics of Your Website

Testing the metrics helps determine whether or not the theme helps at all with load time you can easily compare the two after you’ve made the change. 

Often overlooked is the SEO factor of your website speed. It doesn’t look good in Google eyes that you have a slow site and also is the user experience. Everyone hates lag. 

Here’s a great tool that FREE by Google themselves to help you, enjoy.

We will Drop another blog soon to help teach how to make your website faster if the results aren’t what you were expecting.

2.) Make sure to turn on Maintenance mode 🔨

It’s always best to turn on maintenance mode when changes are being made. We love to recommend SeedProd because it’s very easy to use. This plugin allows you to make very elegant coming soon pages that are super easy to customize. 

So, how do you enter maintenance mode? Here it’s simple let me show you.

Look on the left-hand side inside the dashboard and Find SeedProd > Settings which will take us to configure the settings. Once inside you need to Enable Maintenance mode then proceed by clicking on the Save All Changes button and voila you’re done. 

How to easily install a WordPress theme

After everything that you’ve read above has been completed here comes the fun part. We will begin installing the theme onto your website.

First, obviously, get a theme if you haven’t got one already. You can also download one on the theme market there are a ton of them that are completely free and ready to install at the click of a button. As for the paid ones, there are some pretty incredible themes out there that are actually pretty cheap for a quick and epic-looking site. 

  1. Astra

Astra is one of the top themes out there right now because of how simple it is to install and the pre-built sites that are on there. More benefits are that it is optimized for speed, and is compatible with a couple of different page builders such as Elementor, Divi, and Beaver Builder. 

Learn How to Install Elementor here. (one of the best page builders to date.)

Astra also has incredible-looking WooCommerce starter sites so that way you can easily create your online store hassle-free.

  1. OceanWP 

OceanWP is another great theme out there that has a ton of amazing websites to offer. They have multiple demo templates that you can check out as well to see the sites. 

Also, another awesome thing about OceapWP is that it is compatible with all the major page builders out there, they also offer a few different extensions to help add some more flair to your site. 

How To Change WordPress Theme

Once you have a theme in mind we are going to need to install it onto your WordPress Site, then we will begin switching your theme. 

All we need to do next is hover over the theme and click activate. But before we do that.

We always tell everyone we’ve helped that before activating the theme you need to click “Live Preview” on the theme because we need to make sure that everything is working as it should be.

Once in the “Live Preview”  of the theme test, everything and make sure it’s working.

Things to do After Changing Your Theme 

Finally, you’ve made the leap into your new theme, what should you do afterward? 

  1. Like I said previously, test. Just make sure that the plugins, widgets, and functionality of the site are working perfectly. 

  1. Add Your Tracking Code back onto your site this is a crucial step as well, because of your analytics and AdSense. 

  1. Turn Off the Maintenance mode on your WordPress Site so that people can now see your fresh new theme. 

  1. Test your Site. Like mentioned before we want to make sure that this helps your site and doesn’t hurt it. 

  1. Keep an eye on your bounce rate if it goes up this could be due to the new theme. Maybe people just don’t like it or it is not as user-friendly as the other theme.

Now that you’ve learned how to change your WordPress theme take action. We hope you enjoyed this guide on how to change your WordPress theme. If you enjoyed it please make sure to leave a comment and check us out on Facebook and Instagram. Thank you.

If you need help or have questions we’d be more than happy to help just contact us for more information.

Related Articles:

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]]> What Is The True Cost To Build A WordPress Website https://doubleimagemarketing.com/how-much-does-a-wordpress-website-cost/ Wed, 19 Aug 2020 05:56:52 +0000 https://doubleimagemarketing.com/?p=6086 What Is The True Cost To Build A WordPress Website?🧠 The most common question that gets asked is: what’s the cost to put together a WordPress Website? Simple, the core of the WordPress software is completely free. Although the price of your website relies solely on your budget and what you’re looking to accomplish with […]

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What Is The True Cost To Build A WordPress Website?🧠

The most common question that gets asked is: what’s the cost to put together a WordPress Website? Simple, the core of the WordPress software is completely free. Although the price of your website relies solely on your budget and what you’re looking to accomplish with the website.

Here we’ll break down all questions with easy to comprehend information and the overall lingering question. Let’s look at the real cost of building a WordPress website? In here as well, we have your best interest in mind and we’ll teach you ways on how to not overspend when it comes to your website and achieve the most bang for your buck. This is an investment that should generate a return for you or your business after all.

What’s Required To Start Building?

As mentioned before WordPress is entirely free for everyone to utilize. WordPress is open source, this software allows you the freedom to use and get started immediately.

With WordPress being free, how come there’s a price associated with building websites?

Touche, lets break it down for you as there are other factors involved when it comes down to the cost of a WordPress website and how you have to pay for things.

  • WordPress Hosting Plan
  • Websites Domain
  • Designing Process
  • Extra Plugins and Features

To begin developing your WordPress website, you’ll need a hosting plan. Each and every website online has some form of hosting attached to it. Whether a shared hosting plan or self-managed hosting. This in short is the foundation of your website, let’s call it your home.

This in mind there are hundreds if not thousands of hosting plans available. So go ahead and do some shopping and choose one that you feel fits what you’re looking to accomplish online.

Next on the checklist, you’re going to need to purchase a domain name. This will be the address people will type into the internet to find your website/company. Choosing your domain name can have a dramatic impact on the way Google responds to your website, so be wary about this and do research on how to pick the perfect domain name. Typical domain names are “example.com” or “google.com.”

The next thing on the checklist after this would be to install a WordPress website template or theme. Doing this will be like laying the cement foundation for your new home to allow you to start building structure. In many instances, if you do not like the basic free themes available, you can always choose a more advanced or custom theme. Be wary though as doing this really will not have a significant impact on the way your website performs, rather only impacts the way it looks.

Once the themes situated, you can move into plugins. There are countless arrays of free plugins adding up to over 55,000+ free plugins on the WordPress platform. Simple WordPress plugins ranging from contact forms, simple slideshow galleries, and infinite other things.

So in short yes you can build your website from scratch with purely hosting and your domain. Depending on your situation you can easily have to pay for other tools and customizations. This being the main reason why it‘s confusing how much the cost is.

Let’s help you understand when it comes to the price of getting a WordPress website.

How You Can Average The Creation Price Of Your WordPress Website.

To determine this it depends on your needs with the website and what you’re looking to accomplish. WordPress Websites can start from $100 to $500 to $4,000 and even as high as $35,000+ and even more depending on your needs.

Immediately identify your needs with the website and make these as clear as possible to the people you’re working with. This should give you a solid idea of how much the WordPress website should cost. They can give you a rough estimate of the cost to accomplish the job paired with any extra tools they’ll need.

Do not fret though as in this article we’ll explain ways you can save on your WordPress website cost and avoid any financial issues with this, and always achieve an amazing outcome.

building your WordPress website on a lower budget. getting your WordPress website with as many features as possible crafting your WordPress website for a smaller (local) business WordPress website for an eCommerce store build your very own custom WordPress Website Lets dive into the financials of each of these websites and how much these may end up costing.

What Am I Looking To Spend For A Lower Budgeted WordPress Website?

In short you can easily build a functioning WordPress website yourself keeping the costs as little as $100 and even less sometimes. Here we break down a typically lower budget WordPress website.

For starters, a domain is beyond essential and some form of website hosting.

Domains on the lower end cost anywhere from $1.99 – $14.99 per the year depending on whatever company you choose. 

Amazingly enough there are platforms out there where they have dedicated WordPress hosting to help your website perform at the highest optimal speed. 

If you have any questions or concerns about other hosting recommendations just give us a call or contact us today and we’d be more than happy to help you out!

Next in the process, install WordPress onto your website hosting platform. There are step by step guides on how you can start your own WordPress blog from beginning to end.

WordPress once installed you can design your website. This would be utilizing free templates or a paid template that you have. It does not matter whether or not you use a free or a premium theme to build your website, they function mainly the same way.

The templates that are used to build WordPress websites are Themes, this can be considered to be the entire foundation of your website.

As mentioned before it does not matter what theme you use as there are hundreds upon thousands of free themes out there that you can use and install.

Once the WordPress template has been picked, begin building and crafting your website to your optimal liking.

Next on the list could probably be adding specific features such as contact forms, gallery of products, sliders, buttons, etc. To accomplish something of this nature would be very easy as there are more than 40,000+ WordPress specific plugins accessible to the public.

Plugins in short are extensions to your WordPress Website. It is very easy to install WordPress plugins, although sometimes you may need to maintain them and continually update them.

Total Price To Keep Website Live: $35 – $100 per the year.

Average Price For WordPress Website Development for Small Business Owners

There are countless small business owners that ask, “how do I get started online and build my own website using WordPress?” This answer is a difficult one, because it truly is a unique answer every time. It would depend on the size of your business, your needs, and all the extra tools needed to give your business the growth online you’re looking for.

To get a rough estimate on the pricing of how much your WordPress website may be. You can add the lower budgeted rate of building your own website with the average of a WordPress website with all the extra bells and whistles.

If you’re just getting started and need a basic WordPress website that showcases your services then we’ve got you covered. Basic hosting plans with beginner hosting platforms are going to be your best bet to begin with while you get started. This will leave more money on the table for you to invest into other tools if need be.

Next on the list, you’ll need to pick out a design for the initial phase of your website. The optimal choice would be to look around for Business based WordPress themes that fit the business you are running. On another hand, you can always find responsive WordPress themes by searching the internet that meets all your criteria.

The choice is really yours when it comes to finding a free WordPress theme that matches your business. In some cases, though some businesses have highly recommended the choice of a premium WordPress theme. One that allows you more access and control over specific things, although in instances like this you have to rely a lot on the support team who developed the theme for assistance rather than Google or YouTube videos.

The selection of plugins can be a time consuming one. Whether the route of free or premium plugins, this can highly determine the route in which your website turns out. So be sure to advise a Website consultant or do your own research on WordPress plugins that solve the issues you’re having problems with.

On the topic of plugins, there are hundreds if not thousands of plugins to choose from. And this alone can be quite daunting, so if you’re not sure about paying for a plugin. We highly suggest you take advantage of the free trials involved as most if not all premium plugins have free trials. We recommend this as you can test the ins and outs of the tools to see if it actually meets your requirements.

In short, when it comes to a business website we advise to not cut corners on vital tools or spending money on expansion. This website will become an asset for your company and generate you continuous income for months and years to come. So if spending the extra money makes sense, make it happen.

Total Price To Keep Website Live: Depends on the premium plugins installed and purchased. Although on average sits between $150 – $800 per year. In some cases though can be upwards to $1,000+.

Avoid Website Overpayment and Reduce Expenditures

When it comes to getting started with your very own WordPress website, it’s recommended that you start slowly. Then start to ramp things up as your website begins to grow. It’s really not advised that you go above and beyond purchasing plugins and other “tools” to accomplish a job that you aren’t ready for yet. Although in some instances you are, and by all means, if you feel ready – go for it.

Bear in mind that your competitors are going to be nothing like your website. These other websites have had longer durations on the internet and have more ‘power’ than the average website. So do not let this discourage you to begin your website, this said because you’ll want to start small and continually grow.

It’s totally okay to start by using free templates and free WordPress plugins. Then once the website is scaling and accumulating more visitors. Then it’s your choice to move into different phases of the website. Web security, backup plugins, email marketing campaigns, paid to advertise, changing web services for optimal website functionality, and much more.

This same rule of thumb is applied to E-commerce stores as well. Start small and then as your product sells more and more. You can start to grow the website and find premium tools to help you accomplish the job at hand. Acquiring more customers with ease and making your life easier all around.

We have hoped to help you out and answered some of your questions. If you do have any further questions on how much it can cost to build a WordPress website, don’t hesitate to contact us! We’re always available and ready to take any questions or concerns!

The post What Is The True Cost To Build A WordPress Website appeared first on Double Image Marketing.

]]> Elementor Review: Is It Worth Taking A Look At? https://doubleimagemarketing.com/elementor-wordpress-page-builder-review/ Mon, 17 Aug 2020 04:37:43 +0000 https://doubleimagemarketing.com/?p=6029 Are you wondering if Elementor is the right page builder for you? In this review, I'm going to show you what this tool is and how easy it is to list some of the pros and cons to help you decide if you'd like to use it or not.

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wondering if Elementor is the Best WordPress page builder? 🤔

In this review, I’m going to show you what this tool is and how easy it is to use. Then we will list some of the pros and cons. Here’s everything that you need to know about the Elementor page builder and how it can impact your WordPress Website for the better. 

Get Elementor Here

Elementor Overview: Free Page Builder WordPress

With it’s very easy to use drag-and-drop page builder for WordPress. It’s on everyone’s mind if they should begin to use it, here’s a list of things that this means.

  1.  Elementor allows you the ability to create original looking content and pages that are uniquely your own. Compared to the standard page templates that come pre-installed with WordPress. 
  2.  Best of all, it doesn’t require any complex coding skills such as HTML/CSS/PHP; everything is done through a beautiful user-friendly interface.
  3. It works through the front end of your website. Which to give you an understanding it instantly shows you your work right away when you do something. 
  4. And last but not least, I saved the best part till the end. Elementor works with all WordPress themes. Meaning you can keep your current design and still get the luxury of using Elementor.

Concluding this, one of the most significant benefits of using Elementor is that you can create beautiful page designs. Even if you don’t have the professional experience of building a website. 

This also helps if you have a tight budge.

The do-it-yourself idea seems to resonate with a lot of people nowadays.

Elementor has more than 3 million WordPress websites that have it installed an actively being used; that’s an enormous number, and it goes to show how Elementor has genuinely taken the WordPress Market by storm. 

So let us take a look at some of the fantastic features Elementor has the offer.

Get Elementor Here

Awesome Benefits & Features of Elementor The Best WordPress Page Builder?

Right out of the box, Elementor comes with a handful of fantastic elements pre-installed. But of course, if you were interested, there is a Pro version that offers many more features.

  1. Instantly we noticed the main wordpress page builder functionality itself. It’s effortless to understand and get ahold of white quickly. 
  2. The free version offers more than 90 content elements to choose from. Including images, headings, buttons, carousels, progress bars, testimonials, and much much more. 
  3. Almost every aspect works with a drag-and-drop feature. You can take any element on the side of the page, then click and drag across the screen in place. Then editing them is a breeze. 
  4. Elementor is ‘what you see is what you get. Meaning the page that you see inside the Elementor interface is what you will see on the live page. Unlike working with coding, which can be quite tricky. 
  5. Best of all, the pages are mobile responsive, tablet responsive, and desktop responsive, even SEO-friendly. 
  6. Another impressive feature that Elementor provides to its user. Is a library of pre-made templates in pages that can be instantly imported and modified at any time. Additionally, Elementor also provides the feature to save your templates. 
  7. If you decide to get the pro version of Elementor. You can use what’s known as the theme builder. Which will allow you to modify your theme’s core elements. Those are the header, border, single post template, and the blog archive. 
  8. Lastly, for those of you who are interested in e-commerce, Elementor has introduced a completely new WooCommerce builder module. In ways, it’s similar to the theme Builder, but it allows you to redo all of the standard WooCommerce pages.

The biggest key to Elementor is that it allows you to build and adjust your pages freely.
Then see that outcome instantly. 

Elementor also has a live preview feature in the bottom left-hand. Allowing you to preview the page as if you were a visitor. 

So, precisely what can you do you might be wondering. First and foremost, as I mentioned, Elementor has more than 90 elements that you can use to drag and drop onto the page. You can then move and arrange these elements however you’d like with the simple drag-and-drop feature. 

Some of the available elements include headers, text paragraphs, buttons, images, galleries, testimonials, social media icons, short-codes, and so many more that are scratching the surface. Another great feature that Elementor provides is that whatever widget you already have on your WordPress site, you can use inside of Elementor.

Aside from all of the elements inside of Elementor, another neat feature is that you can access the display settings, meaning you can change the background, margins on the screen, padding values, fonts, default colors, and a lot more. 

Next, you’ll notice a full revision history meaning everything that inside that page you are building tracked, just in case you can revert it to a previous version of that page, only in case you mess something up. 

As I mentioned, Elementor gives you complete control over how your page looks on mobile, tablet, and desktop. Even better is that if you go into Mobile and edit something inside of there, it will only stay written for mobile likewise with tablet and desktop.

How Much Is Elementor? Free Page Builder For WordPress?

Okay, after hyping up Elementor so much in this article, how much does it cost you might be wondering?

It’s Free. Get Elementor Here.

Previously I mentioned that there is a pro Edition available as well. But honestly, you don’t need it unless you need some of the other elements inside of Elementor which is the best part of all. Talk about cost-efficient.

The Elementor plug-in is via the official WordPress Repository (here). No hidden costs or sign up registration needed, no one calling you to try to up-sell you on something you don’t need, it just works! 

Now on to the Pro Edition. Yes, it does offer some very interesting features that might pique your interest.

  1. 50+ additional content elements. 
  2. 300+ additional page templates. 
  3. The Theme Builder is the module where you can go in and change the headers and Footers of your current theme. 
  4. Woo-commerce builder is the module that allows you to rebuild woo-commerce default pages. 
  5. A pop-up builder that I’m sure many of you are familiar with. This can help in attaining more emails offering some sort of special offer or discount. 
  6. Another feature is the form builder that comes with integrations with current popular marketing tools out there.
  7. You can also create Global widgets and then reuse them throughout the site. 
  8. Add any sort of custom CSS to any Elementor element. 
  9. Lastly, you can deploy elements or elements in sidebars and widgets.

Here is the current price of the Pro Edition.

Elementor Pricing

Elementor Pro is an annual subscription. Included in that you also get 24/7 support access and updates as long as you stay subscribed to Elementor Pro.

Getting Started With Elementor I'm Going To Show You How Simple It Is.

Inside WordPress elementor, it’s just a plug-in. In some ways, a little more advanced than your typical plugin. To get Elementor working, you’ll need first to install an activated. It’s essential with any plug-in. 

Once complete, we need to navigate into the settings panel that you can visit if you’d like. But it’s not mandatory. Now we head straight into the WordPress pages, then create a new one. Automatically you notice at the top of the page it says “edit with elementor.”

Then once you click that button, your life will change forever. No but seriously, you’ll enter into the Elementor user face. 

Elementor Interface

  1. You’ll see the main canvas on the right side should be just a simple white page. But this is where all of your ideas can come to life. 
  2. On the left-hand side, you’ll notice the available elements. 
  3. In the top left-hand, you’ll see the sandwich menu; this is where you can access the main settings of Elementor. 
  4. In the bottom left you a notice that is the global settings of the page that you’re working on
  5. The arrow that’s going in a circle counterclockwise is the revision history of the page.
  6. The monitor to the right of that allows you to switch devices from desktop, tablet, and mobile. 
  7. Then to the right of that, you’ll notice the eye once click; this will allow you to preview the changes or you make it live.
  8. Lastly, you’ll see a giant green button that says publish, of course, this will allow you to post your work.
Get Elementor Here

To Begin Building Your First Page With Elementor, You Need To Understand How The Page Structure Hierarchy Works. 

  • First, a page can have any number of sections inside of it. 
  • Then each of those sections can have one or more columns inside of it. 
  • Inside of each of those columns, it can house one or more of the content elements. 
  • Last but not least, each of the content elements can be stylized.

So it breaks down like this:

Page → Sections → Columns → Content → Styling

So let’s get started, you have the choice to either add a pre-made template or include a blank section. 

New section in Elementor

In that section, you can add columns and then aggregate these columns with content with the simple drag-and-drop feature of the specific block that you would like. Of course, you can rearrange everything inside of the section with the dragon drops feature.

Next, when you have the element of your choice in place, you can proceed to click on it to adjust the details. Inside every aspect, three primary tabs will allow you to edit them, and they are content, style, and advanced.

Editing in elementor

And with this knowledge piece by piece, you can work with individual elements until you have the page of your dreams. 

Overall as mentioned several times, elementor is very easy to use page builder and is free for any WordPress site. Of course, with anything, there is a learning curve to it, but once fully understood, you can begin to have a fantastic experience building pages in WordPress, especially when you start getting into some of the more advanced features that element or has to offer. 

  1. Such as experimenting with something referred to as the Z-index, this allows you to bring stuff forward verses in the back. 
  2. Another being customizing the on Hover state of an element, which essentially means that you are changing the appearance based on the cursor position.

The Pre-Made Templates for All WordPress Websites

  • As noted, all of the elementor design capabilities are thoroughly impressive. But what if you don’t have that design mind? Well worry not elementor makes it very easy with their pre-made templates. 

    When I say easy you might laugh at how simple they truly make it. There are over a hundred and fifty templates available on the free version alone and double that in the pro version.

    If you’re still asking yourself, but how am I going to build an entire wordpress website with just templates? They took it a step even further and have something known as element or kits, which is a collection of templates that all follow the same unique design and aesthetic, allowing you to have a very consistent website. 

    template library

    Inside the Library, you’ll find all types of pages needed for websites such as your homepage, about page, landing pages, contact page and so many more. I’m just scratching the surface.

    Best of all you can import the templates, tweak them to your liking until it’s perfect.

    templates

    Like I mentioned before you can save any and I mean any of your own pages as templates and either reuse them on another page or share them with others by simply downloading them.

Get Elementor Here

Who Would Elementor best suite? The WordPress Page Builder For The Everyday Person

One thing I need to mention is that I have been using Elementor for 2 years now so I am a little biased on the tool but nonetheless I am still impressed using the tool every day. I’ve used almost all of the primary page builder plugins available, but honestly, elementor is my favorite by far nothing compares in the market to this tool. If you would like for us to build you’re website with elementor please contact us.

Best of all Elementor is one of the easiest to use and understand right away, also on top of that it gives you so many features for free. Which not many other page Builders do.

It also has to be noted but you can create amazing page layouts and designs all without knowing any code. 

So if you’re stuck using a default block editor that WordPress gives you, look no further Elementor is the answer. In my opinion, elementor is for those of us who want to create amazing pages for your website without actually being a designer.

To Conclude This Elementor Review for the Best WordPress Page Pubilder.

By now, you might be wondering, is Elementor better than the competition and should I use it myself?

Well, let’s take a look at the market; this is the only way to understand where it sits and see what other page Builders are out there. Right now, elementary has two large competitors, one being beaver Builder and Divi Builder.

All of these tools are amazing in their league; it just depends on personal preference and the sort of features that are most important to you and how those features are delivered.

The one thing That makes Elementor top all of Its Competitors, is Their price.

Yes, there is a pro version to Elementor that you can get like we stated before, but you can get mostly everything for free. Divi and Beaver Builder do not have this capability; everything is behind a paywall, which makes Elementor the top option for anyone who’s looking for a fantastic page builder and is on a budget. 

Here are the pros of using Elementor over competitors. For starters, it’s free, and if you’re just starting your website, there’s no need to upgrade to the pro version. It has a vast amount of features elements that are so simple to understand and use. Elementor allows you to build amazing layouts; they might not be possible with your current theme, and it doesn’t require any coding knowledge. Another feature is it allows you to modify mobile, tablet, and desktop versions, as I’m sure most of you are aware 60% of traffic is mobile users, and having a builder that supports the feature is not something to take lightly. To conclude this Elementor review, I have to say it is one of the best drag-and-drop WordPress page Builders on the market and should be your go-to.

As we mentioned, there are other Alternatives, but nothing can beat elementor as of now; it makes it so beginner-friendly and doesn’t force you to upgrade, so personally Elementor for us is a no brainier.

Get Elementor Here

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]]> How to Edit Footer in WordPress https://doubleimagemarketing.com/how-to-edit-footer-in-wordpress-theme/ Thu, 13 Aug 2020 02:32:30 +0000 https://doubleimagemarketing.com/?p=6008 WordPress footer can be one of the most complex things to figure out and WordPress is one of the best platforms out there to build websites they don’t really explain all to well how to edit it. It’s well suited to host almost any kind of website that you can imagine.  It’s also a big […]

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WordPress footer can be one of the most complex things to figure out and WordPress is one of the best platforms out there to build websites they don’t really explain all to well how to edit it. It’s well suited to host almost any kind of website that you can imagine. 

It’s also a big reason why millions of websites have come to light recently and are currently being used. Now knowing this WordPress has given users the possibility to establish themselves online which has never been so easy. But with so many features, amazing tools, and options. 

It can sometimes be quite difficult to make sure everything on your site is how you want it to be especially the footer. If you still would like some help feel free to contact us. We’re professionals in the space and would be happy to help.

So if you’re not a pro, and someone who’s looking to fix their problem. We’re here to the rescue to help! Today we’re going to explain one of the basic but most essential issues you might face building a WordPress website. How to edit the WordPress footer section of your theme? If you need help with how to change your WordPress theme learn how here.

You’re about to find out and you’ll walk away from this post knowing how I’ll be showing you each option. Then how to achieve the results you want in a very detailed tutorial down below. Before we get into the meat and potatoes I want everyone on the same page, so below will be a brief introduction. This tutorial is using the basic WordPress initial setup. If you are using Elementor, Beaver Builder, WP Bakery or other WordPress page builders this may not apply. But you can still check to see if this helps. 

If you need help on how to install Elementor we have a tutorial here.

What Is A WordPress Footer?

The Footer is simply a term to describe the bottom of a web page. Typically it contains information about copyright, privacy policy as well as some credits. The footer may also include some lines of code and script that sometimes a developer would include.

Sometimes most themes may add a widget area that can be utilized to add widgets that can use. Such as picture text box and other elements. It can even break into multiple columns that can be utilized for all types of purposes. At the end of the day, the footer is one of the major elements when it comes to any WordPress site. 

Footer section

Edit The Text On The Footer

Now we get into editing and adding some elements onto the Footer of your WordPress site. Let us begin with the basics of adding and editing the text inside the footer. Just for a simple understanding of our users. Here’s a couple of reasons why you might be interested in wanting to add and edit the WordPress footer texts.

Why integrate texts on the footer?

  1. You can let the users be aware of the ownership by adding a simple copyright section in the footer
  2. Also helps with branding and promoting your company through credits inside the footer
  3. Lastly, you can include your site’s privacy policy in the footer which is something very important these days.

You can begin to add these elements simply by adding the codes to display them in the footer. Check out the visuals below to get a simple step-by-step instruction.

Editing Footer

First log into your WordPress account then find the option for appearance and click on the editor. 

Footer php

You will then be redirected to the edit themes page. Now take a look to the right-hand side and choose the option in the Theme Footer to customize the codes in footer.php.

Footer theme

A little sweet tip. While you can find the codes right here on most themes, some might have added it to a different section. In the theme-Twenty-Seventeen that we are using. You have to go to the Template-Parts then on Footer and again on site-info to display the code to be customized. 

Now that we have found the codes we are going to change, go ahead and edit them. Echo your links and add everything that you want in there. Here’s a small example of how the codes should look after you’ve finished up. After all said and done make sure to click Update. 

You can then proceed to view the footer on the live site. The newly added edits will be displayed in the footer section like the one we displayed above. In the image above you can see our company is displayed as the creditors. Of course, this won’t be the case for you. You can add whatever information you would like displayed there.

Adding Widgets to Your WordPress Website

Now that we are adding all the information and extra details we desire. We’re going to begin adding some simple widgets on the WordPress footer. We’ll start off by showing you how to edit the WordPress footer section.

SIDE NOTE:

Here’s just to show the users, we are using a footer widget area friendly theme -Astra Theme. We will begin by logging into our WordPress site and redirecting over to the dashboard. 

You can now go ahead and follow the image about we click on Appearance and then we proceed by clicking Customize. This will redirect you to the theme customizer. 

Now we can go ahead and select the Footer Settings. This will display the footer options that we have available that the theme has provided to the users. 

For the free version of the theme we can add up to about Four Widgets. So then we’ll go ahead and select the number of the footer sidebars that you want and then we proceed by clicking Publish to save the changes. 

Once we have done this we can now go head and add the widgets. Well go to the Widget section on the theme customizer. You can go ahead and select the sidebar where you want to add the widgets and add away to your leisure. 

Last but not least you can add widgets. You can go ahead and type the widgets that you want into the search bar or just take a look around inside and see what would be the best fit for you. You can then reorder them by simply clicking and dragging them around once you’ve achieved your desired results click that small Publish button. Also a small pro tip you can remove and widget that you don’t like just by clicking the red delete option. 

This then brings an end to this tutorial on how to edit the WordPress footer and the additional information of adding text and widgets into the footer. We wish by now that you have a general understanding of how you can do this by yourself. So go ahead and give this a shot yourself. 

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]]> Duplicate Post or Page In WordPress https://doubleimagemarketing.com/how-to-duplicate-a-post-in-wordpress/ Fri, 07 Aug 2020 00:08:21 +0000 https://doubleimagemarketing.com/?p=5975 Here were going to teach how easy it can be to duplicate your posts or pages inside WordPress.

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How To Duplicate A Page In WordPress?🧠

Figuring out how to duplicate a post inside WordPress can be quite difficult at first but we’re here to ease that tension. Duplicating a post inside WordPress takes a little more than just simply clicking CTRL+C then CTRL+V. This will also help with keeping the same page layout, SEO information, and the images inside the page. In the end, this will save you so much time and countless headaches. 

Favorably for us who use WordPress, duplicating pages or posts can be very easy. In this post, I’ll explain some of the easiest ways that we’ve found to duplicate a page or post easily and safely. Then we will introduce some awesome plugins that can streamline this process.

Easily Duplicate a Post in WordPress with These Plugins

How to duplicate a page or post in wordpress

One of the top options that we always recommend for the WordPress page and post duplicating is Duplicate Post. This is one of the easiest and most user-friendly plugins out there, it’s able to duplicate everything from content on the page or post. It also has a really neat feature where you can have a prefix or suffix to help show which one is the duplicate and tell which one isn’t. (Pretty cool right)

Duplicate post plugin

How does the plugin work you might be wondering, well worry not here’s how?

1. First we need to install and activate the plugin.

2. Head into your WordPress dashboard, go to your posts > All when cloning posts or pages > All when cloning pages.

3. Locate the page or post that you want to duplicate, and then click on the clone to duplicate it.

4. To duplicate multiple pages or posts you need to select all of them and then clone all of them at once by using Bulk Actions.

So it’s as easy as that with this plugin. This is why we recommend this one initially and the best part about it IT’S FREE. No money required to go ahead and duplicate your hard work.

Duplicate Page and Post

How to duplicate a page or post in wordpress

Here are another one of the top plugins that we also recommend Duplicate Page and Post. It doesn’t have the most features, but you know what it gets the job done and it’s a very lightweight plugin meaning it won’t add unnecessary weight to your site with a ton of extra bells and whistles. So let’s hop into how this plugin works.

Duplicate page

How to duplicate a page or post with this wonderful plugin:

1. First we have to install and activate the plugin.

2. Go to posts > All or Pages > All, depending on what you want to duplicate.

3. Hover over the page or post that you would like to duplicate.

4. Click on the duplicate option that appears. 

Post Duplicator

This is the last plugin that we recommend for duplicating posts or pages, it’s called Post Duplicator. This plugin like the others is very easy to use, this plugin creates an exact duplicate of any page or post you desire, this includes custom post types, custom fields, and custom taxonomies. It’s super quick and easy to use and doesn’t add much weight either to your site.

Duplicate

To begin duplicating posts or pages with this tool, check out the instructions below.

1. Install the plugin and activate it.

2. Navigate to Posts > All or Pages > All to find the content you want to clone.

3. Hover over the post or page.

4. Click on the Duplicate or Duplicate Page option that appears.

Now we don’t want to over complicate things when they don’t need to be. These plugins will help you achieve any duplicating you want to be done on your site, if you have any questions please feel free to leave a comment below. Thank you for reading. We hope this helps out and if you have any questions feel free to contact us.

Related Articles:

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]]> How To Create Your First WordPress Page https://doubleimagemarketing.com/how-to-create-your-first-wordpress-page/ Thu, 13 Feb 2020 04:05:17 +0000 https://doubleimagemarketing.com/?p=5826 One of the many things that you want to accomplish when building a new word press website is to create your first page.

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]]> One of the many things that you want to accomplish when building a new word press website. Creating your first page will be one of the main things that you’ll have to face. Then add them to your menu, this takes a few steps but we’re here to help you. This will teach the basics of how to create your first WordPress page and then add it to the menu. In other posts, you can learn more about adding posts to your navigation menu. Also, other things about tags but that will come soon. With this repetition will be your best friend and you’ll get the hang of things very quickly.

Login to Your WordPress Website

So the first thing that we want to do is log into your word press website. Once you’re inside the main dashboard you want to click on the “pages” tab on the left-hand menu. Once you click on the “pages” this will take you to all your pages that are on the website. WordPress comes with built-in pages. This is also where you will find all the pages that you will build during the construction of your website.

First WordPress page
Learn how to create new WordPress page

Now we begin adding the page. Next what we want to do is to look toward the top left of the page. You’ll see the “Add New” button at the top of the page this is how you will add a new page. Which will have the WordPress editor and all its original settings that come with a standard WordPress page. But in another post, I will share how you can install an editor and make this process a lot easier.

Adding First WordPress Page
Adding first WordPress Page

Once populated you can enter a title at the top of the page. There should be a box to allow you to do so. But right below that, there will be an editor where you can enter text for your page and insert images, as well but when you’re filling out the page you’ll notice that there’s a perm link field this will appear directly underneath the title which is what will show up in the URL. If you don’t like it you can always edit it. Here’s a link on how to do just that. WordPress will automatically determine the URL based on the setting that is selected inside the Settings > Permalinks.

Editing first WordPress Page
Editing first WordPress Page
Once your page is set up with a title and text in the body, you’re ready to click the blue “publish” button. It should be in the top right-hand corner once you click this will make the page live to the public.
But it might or might not show up in your navigation menu depending on how it’s set up. But we can configure that now, what you will need to do is. Head over to the Appearance tab in the menu appearance > menu

Then once inside of the menu tab, you’ll need to create a new menu at the top of the page there will be a hyperlink saying “create a new menu” you’ll need to click this and then it will bring you into adding your first menu.

You need to come up with a name but something like “menu” Home menu” something simple will always work because no one will be seeing the name expect for you and other people who have access to the dashboard but once that’s all done go ahead and click on “create menu.”

Finally, once the menu and page are now created we will want to navigate our eyes to the left side inside the menu page still and located our pages. Once found we will checkmark the page that we previously built then right below we will select “Add to Menu” once this is all set up we now have our first page, with our first menu. So moving forward if we wanted to create more pages you wouldn’t go create a new menu for each and everyone one… What you would do is just go to the initial menu you made and just add more pages to it.

Now you have learned how to create your first page and add this page to your first menu with your WordPress website. If you have any questions or need any help developing your very own WordPress Website, don’t hesitate to Contact Us!

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]]> How To Do Local Keyword Research For Your SEO Campaign https://doubleimagemarketing.com/how-to-do-local-keyword-research/ Wed, 05 Feb 2020 03:00:35 +0000 https://doubleimagemarketing.com/?p=5805  To begin, keyword research is finding search terms that people type into search engines to find a specific result. Typically this means that it’s an answer to a question or a solution to their problem.  So when we optimized websites for search engines. The main focus typically is to find particular keywords and phrases that […]

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]]>  To begin, keyword research is finding search terms that people type into search engines to find a specific result. Typically this means that it’s an answer to a question or a solution to their problem.  So when we optimized websites for search engines. The main focus typically is to find particular keywords and phrases that people are searching for and Implement these into your website. When we have these things we want to put them in the H1 tags H2 Tags. I’m even further into the content answering the question to the user intent.

 Some more local keyword research has specific to the version of the content that resonates with a particular location. In particular relevant Search terms for example this may include generic terms such as Coffee House Phoenix. Or even a service-based business such as HVAC plumber Mesa Arizona. Contact us with any questions you may have!

So Why Is Local Keyword Research Important To Your SEO Campaign?

 Really the main reason why this is important is that people are typing for local keywords they’re typing with intent. So they’re ready to get their problem answered so if you have urgency on your listing or your website. It says you can answer their problem immediately and then they’re more willing to take action.  Statistics show that 29% of consumers who search for a type of local business on a mobile device visit or book a meeting within 24 hours.

Also, another reason why this is important is that when people are typing in specific keywords such as a plumber. They’re going to get very local results they’re not going to be getting results all across the world.  So primarily really we just want to understand what location you’re targeting, what keywords you want to be found for, and what services you want to offer. 

How To Get Started With Doing Local SEO Keyword Research?

Back to the basics, it matters with the relevancy on your page and the content you have on it. Based on the user in 10 is the reason why you will be found for the things you will be found for and the content that’s on the pages.  What this means is actually having to build out specific Pages for the things you want to be found for. If you’re offering different services, this way when people are searching for these terms and finding the result your page answers their specific questions in regards to that service you provide.

Finding Local Keywords For Your Search Engine Optimization Campaign

 There’s a ton of different effective ways to do your keyword research. Here are a couple of easy ways to get that accomplished.  First you already probably know your industry’s keywords, but start doing your own research. With other tools, this just means think about phrases and words that your customers would use to find your services. Simple little thing you could do is just ask yourself really what would your customers be typing into Google to find the services that you offer. Pertaining to really just anything that you offer from product names to industry-specific terms. Even slang that you have in your industry things like this actual people type into Google to find your services.

Next a couple of things that you really do want to start taking advantage of our keyword modifiers a couple or like cheap fast wear 24/7 by now how I’m in a couple of things like that I’m or if you’re all like industry modifiers relevant to like a somebody in like HVAC or Flores or things like that would be like wedding birthday delivery consultation things of this nature and then also adding these words actually changes the intent of the keyword to include prove the click-through rate and making more people want to actually click on your article or website which means more conversions and more people calling you or emailing you which means more money in your pocket.

So really the volume of the keyword truly doesn’t matter as much as the intent of the Vaal the volume that is coming through in the keyword that is typed in but you really do want to be shooting for more volume as much as you possibly can if it if it’s within the difficulty that you can rank for. 

Since when is the traffic is actually going to be converting and this just helps Google actually understand that you were relevant result which will, in turn, start ranking you for higher key words and other things at this nature social worth bearing in mind that you’re going to start facing a little bit more competition in the bigger fish in your Market this is kind of why it’s important to start boosting the local SEO and just start focusing more on the on-page your social signals and Link building and giving your WordPress website just a super solid foundation to grow and compound.

Keyword Research Tools

1. Ahrefs

2. Ubersuggest

3. Moz Keyword Explorer

4. Answer The Public

5. SEM Rush

6. Spyfu

7. keyword tool. IO 

8 Simply Using Google With your relevant business terms  and looking at the drop-down menu

Leverage All The Local Keyword Research You Did.

Now that you’ve compiled your list of keywords go ahead and take that into a Google spreadsheet and start mapping out the keywords that you want to be found for on each page and the volume behind them and how many times you’ve got it written on your page along with the question that the user that is typing in that key phrase is is it is that question getting answered when they visit your page and if not answer that question or provide a solution to their problem you’re more likely to rank. This also means that you have to go into your off-page optimization by building your social structure and your backlinks. 

Secure My Final Thoughts On Local SEO Optimizing Your Website

So local SEO is an ongoing process that requires a lot of attention and nurturing to the website is continuing maintenance four different platforms and testing for different ranking factors.  So this means that the local keyword research is a super important part of your campaign in your success online if you are a local business owner.

Don’t expect your efforts to be on the first page overnight this isn’t an overnight process and I can’t pay needs to be built up with different pages and content that you build on your website to build a solid reputation with Google for them to understand who you are and what your company has to offer Google loves to trust the company that offers great service and value and provides their users with a great experience on the internet if so this is why you will rank. 

Main takeaways focus on your keywords that have user intent and provide a solution to the customer the narrower the keywords the last competition you’re more likely have and the easier it will be to rank. And just overall don’t neglect your SEO campaign your efforts won’t go to waste if you’re continually working at it and building a solid foundation in reputation with Google. If you have any questions click here!

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